Driving the Change for the Future of Automotive Development

An Integrated Model-Based Systems Engineering Approach

The challenges facing many of today’s leading automotive companies can no
longer be solved with yesterday’s solutions, or by throwing more people at
them. Today’s automakers not only have to outmaneuver each other, but they
also must outmaneuver new, more agile, and technologically savvy disruptors.
Increased complexity exists on multiple fronts, especially in the areas of
autonomy electrification, and mobility (e.g., the integration of vehicles within a
managed transportation network). This has driven an exponential growth of
vehicle-related electronics and software, which in turn has pushed software
and systems engineering (e.g., MBSE) out of the backroom to the forefront of
vehicle differentiation, development, and lifecycle support. To strive and
thrive, a fully integrated enterprise solution approach must be taken that can
move and sustain an automaker into a leadership position for tomorrow—one
that starts integrated and stays integrated. It is critical that such a solution
provide a closed-loop view throughout all phases of the vehicle lifecycle—from
design to manufacturing, and finally to service. It is throughout the entire
vehicle lifecycle where the automaker must learn, adapt, and adjust continually
to stay ahead of its competition. Delivering vehicles that stay fresh even after
sale is a growing necessity.

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