Businesses of all sizes and in all regions need to be able to understand customer needs and behaviors to successfully engage with customers no matter where they are.
The ability to centrally manage customer data allows businesses to create actionable insights and personalized recommendations from that data.
Finding the right data management solution that gives a top-level view of all customer data points is critical to business success. A customer data platform (CDP) is an essential piece of marketing technology to put customer data to work.
This market guide contains:
- Core CDP attributes, including what a CDP is and what it is not
- Vendor capabilities in a CDP that you should look for
- Directory with insights from more than 70 CDP vendors, organized by region
- Updated and expanded resources section: articles, webinars, up-to-date list of mergers and acquisitions and more
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