Customers in the “new normal” are ready to try new brands and services. But they expect retailers to offer a seamless journey.
The experience should mirror the trust of brick and mortar shopping while providing the convenience of digital platforms.
A study by McKinsey & Co. says 65% of consumers do not choose digital by choice. This white paper describes why every touch point with customers needs to be hyper-relevant and multichannel.
Included in this white paper:
- Digitize or humanize: what to do first?
- Executing retail transformation: success stories of bridging the cloud & the store
- Retail’s new ground rules and why business owners should look beyond them
Sponsored by
