A Customer Data Platform
CDPs have quickly become an integral part of MarTech stacks, connecting customer data from multiple touchpoints like social media, websites, in-store, and others.
Yet the data that is collected and managed within these CDPs has been siloed from the rest of the organization, creating a disjointed customer experience — especially in customer service centers.
This white paper examines the challenges that contact center employees face and how a CDP will further transform contact centers from cost hubs to revenue-generating experience centers that play a critical role in the customer journey.
Download the white paper to learn:
- The current state of contact centers including an overview of the cloudification of contact centers
- Common contact center challenges
- The value a CDP can bring to an organization
