A Blueprint for structuring your optimal customer data team
Today, buyers enjoy the convenience and safety that digital options provide.
The common thread across all industries is consumers want highly personalized experiences that are timely, relevant, and trusted.
This e-books presents how customer data organizations can make the one-to-one vision more of a reality.
Included in this e-book:
- Ways to collect, organize, enrich, and activate customer data effectively
- 5 reasons why customer data and CDPs are critical now
- 10 ways to structure your teams for a customer data platform
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