Four contact center optimization use cases powered by customer journeys

When your customer needs support, they expect to have a great experience no matter which channel they use. Providers worldwide now expect their contact centers to simultaneously increase customer and employee satisfaction, improve performance and reduce cost to serve. This means transforming the contact center from a service center into a customer experience hub.

To achieve this, every member of the contact center — from agents to channel managers to call center leaders — needs to understand their customers’ unique omnichannel experiences. To deliver the seamless, empathetic experiences customers demand, you need a solution that provides insight into customer behavior within — and beyond — the contact center.

A journey-centric contact center optimization solution enables you to measure, monitor and optimize every contact center experience. This way you can deliver effortless, connected omnichannel experiences and achieve contact center goals like reducing repeat calls and average handle times, while increasing first contact and digital containment rates.

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Author: Pivotal Customer