Friends don’t let friends buy a traditional CDP
As the CDP market matures, there are both significant similarities and
substantial differences between platforms currently categorized as CDPs.
Some vendor platforms eschew the traditional moniker even as they
provide CDP-style capabilities — preferring instead to stylize themselves
as customer intelligence platforms or the like. Others cater to specific
industries or regions, digging deep to solve for their industry’s unique
challenges. While some businesses are best of breed, others feature a
CDP as part of their tch stack offerings.
In this guide, we will define the CDP, examine its basic elements and
functionality and discuss potential benefits and use cases. Further, we
will examine the current CDP market, provide a comprehensive (but not
exhaustive) vendor list (with at-a-glance profiles and product information)
and look to the future of the category.
