With customer demand increasing alongside the need for personalized digital experiences, the pace of content creation is growing ever-more relentless. The reality is that organizations cannot scale by adding more people or continuing to work in siloed, fragmented systems. Instead, they must approach scale from a technology and automation perspective.
Hand-in-hand with the technology optimization needed to deliver exceptional customer experiences is an overdue focus on how the business of marketing gets done. Financial Services Industry organizations must interrogate how their people, processes, and technology work together to meet personalization demands. Ultimately, FSI teams must reinvent their marketing workflows to collaborate cross-functionally
and develop resonant, highly-personalized, and revenue-driving content at a scale and pace we’ve never seen before. This can be even more challenging in an industry like Financial Services due to industry regulation surrounding data privacy and security.
Top 5 Marketing Challenges (And Matching Solutions) For FSI
CHALLENGE 1: Delivering personalized experiences at scale.
CHALLENGE 2: Working efficiently across disjointed technologies and data sets.
CHALLENGE 3: Balancing speed and compliance.
CHALLENGE 4: Aligning campaigns to strategic business priorities.
CHALLENGE 5: Managing change in a risk-averse industry.
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