The manufacturing industry is no stranger to technology and innovation. For years, manufacturers have implemented sensors, robots, software, hardware… all to automate operations, collect data, and use that data to not just make better products, but to be more efficient in making products. What’s changed Making better products more efficiently is no longer an industry differentiator. Customers expect and demand more. The pandemic accelerated and changed expectations forever. Manufacturers need to purposely shift their investments to technology and innovation that support and meet their customers where they are and how they want to be engaged. This requires understanding and transforming how they engage their entire ecosystem…all to benefit the customer experience (CX).
Highlights Figure
- The Pandemic Boosts Digital Customer Engagement.
- Business Priorities Shift to New Tactical Goals.
- Manufacturers Target Spending for Effective Data Management
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