Today’s customers look for and buy experiences, not simply products. Digital technology offers retailers a toolkit to engage customers with new and enhanced experiences.1 Salesforce helps retailers acquire and engage loyal customers, build seamless commerce experiences, deliver connected and consistent service, and transform retail store operations.
In 2022, after more than two years of adapting to life in a pandemic, expectations of both online and in-
store buying experiences have risen. More than ever before, retailers, must be nimble and savvy to respond quickly to changing needs and behaviors of consumers or risk falling behind. Consumers’ expectations now include seamless options for both contactless shopping (curbside pickup, contactless
payments) and hybrid e-commerce models (click and collect, hyperlocal delivery). To keep up, retailers must invest in people, process, and technology to create seamless and consistent shopping experiences across all customer touchpoints.
Salesforce enables retailers to create great experiences by providing a unified view of the customer across marketing, service, and commerce……
Included in this guide
- The Salesforce For Retail Customer Journey
- Analysis Of Benefits
- Analysis Of Costs
- Financial Summary
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