Looking to take your ABM game to the next level? Technology can be a game-changer, but it’s not always a smooth ride. Our research reveals both the challenges and benefits of integrating tech into your ABM strategy.
See how these challenges differ based on geography and the stage of your ABM journey.
AUDIENCE OVERVIEW
This first party research was conducted among senior B2B marketing professionals in our Insights for Professionals (IFP) Community.
HOW MANY EMPLOYEES
ARE THERE IN YOUR
ORGANIZATION? (GLOBAL)
WHAT IS YOUR AUTHORITY
LEVEL WITHIN YOUR
ORGANIZATION? (GLOBAL)
WHICH INDUSTRY IS YOUR ORGANIZATION IN? (GLOBAL)
WHAT ARE THE TOP THREE (3) WAYS COMPANIES FEEL TECH CAN MOST BENEFIT THEIR ABM PROGRAMS?
ABM MATURITY LEVELS DICTATE
DESIRED TECH OUTCOMES
ABM TECH SELECTION CHALLENGES
Although technology is often seen as a solution, selecting the right
tech for ABM can be challenging
OUR RESEARCH IDENTIFIED THE TOP THREE CHALLENGES COMPANIES FACE WHEN CHOOSING TECHNOLOGY FOR THEIR ABM PROGRAM:
US & UK ABM TEAMS
FACE UNIQUE TECH
SELECTION CHALLENGES
HOW DO THESE CHALLENGES
IMPACT COMPANIES AT DIFFERENT
STAGES OF THEIR ABM JOURNEY?
Integrating tech in ABM brings advantages but also poses challenges. Evaluate options carefully based on your needs and program maturity.
And remember, adding to your tech stack may not always be the answer.
