You’ve probably heard a lot about generative AI by now. You’ve probably even tried using it for basic tasks like writing emails, only to get back generic copy with questionable accuracy. Not very revolutionary.
Imagine using generative AI that pulls not just from public databases, but from customer data you can trust. This tool can see that a customer just browsed your website and launched a new product. Then it can create a sales strategy for your team that’s so relevant and personal, it makes junior sellers as effective as top reps.
Now that’s a game changer. At Salesforce, we’ve made this dream possible. We see generative AI as the technology of our lifetime. And we want to help you differentiate yourself and your company by supersizing your skills with generative AI.
Here’s how. The first wave of generative AI will come over the next year or two. During this first part of the innovation cycle, the advantage will go to the early adopters. My advice? Get innovative, act with urgency, and use it.
Then, there will be a second wave of generative AI, as its use becomes widespread and sustainable. That’s when the advantage will go to the companies with the cleanest customer data. My advice? Don’t wait to to shore up your data.
To get you started, this report sheds light on how more than 1,000 sellers are experimenting with generative AI. You’ll learn how they’re overcoming skills and trust hurdles. You’ll get insights for catching the first wave of generative AI with new tools. And you’ll learn the importance of cleaning and securing your customer data to use this technology effectively long-term.
This article is posted at salesforce.com
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