What You’ll Find in This Report
For the second edition of our “Connected HealthConsumer” report, Salesforce Insights surveyed over 12,000 consumers worldwide to discover.
- The evolution of consumer behaviors since 2019
- Variations in consumer trust by generation and by healthcare and life sciences sector.
- What trusted health organizations do differently
- Data in this report is from two double-blind surveys. The primary survey was conducted from August 10 to September 10, 2021, and generated responses from 6,027 consumers across North America, Latin America, Europe, and the Asia Pacific regions. Supplemental information comes from a survey that was conducted from June 16 to July 13, 2021, and generated responses from 6,243 consumers from the same regions.
- All respondents are third-party panelists (not limited to Salesforce customers). See pages 29 and 30 for detailed respondent demographics.
- Due to rounding, not all percentage totals in this report equal 100%. All comparisons are made from unrounded numbers.
The relationship between consumers and health companies is complex and has shifted dramatically over the past two years. To understand today’s
health landscape, this report dives into evolving consumer opinions and experiences within the payer, provider, medical technology, and pharmaceutical sectors.
Our surveys of 12,000 global health consumers center on the importance and implications of improved consumer trust, factors that contribute to increased trust, and how healthcare and life sciences organizations can move the needle.
- Health, Disrupted
- Consumer Trust Drives Satisfaction and Engagement
- What Trusted Health Companies Do Differently
- Journey to Improving Trust: Across Healthcare and Life Sciences
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