The Manufacturer’s Guide
Transform the Service Experience

Mapping your service transformation journey

For decades, manufacturers have competed largely on the strength of their products. But today, it is difficult to differentiate on the basis of product alone. Instead, it’s the experience your manufacturing company provides to your customers and partners that increases market differentiation.

A well-functioning service team deepens customer relationships by delivering value and engagement through personalized experiences during the product ownership lifecycle. And it can provide incremental profits by expanding service-based revenue models.

Why is providing this elevated level of service experience hard to achieve? Part of the challenge is organizational. Customer and field service teams might report into different executives. Different product lines, divisions, or geographic regions may have their own service organizations that handle customers differently. Additionally, systems-based challenges, like working with siloed data in separate systems with no single customer view, accentuate service delivery difficulties.

Included in this Contents

  • Elevate the service experience from start-to-finish with a unified platform
  • Take your service from a cost center to a profit center

This article is posted at salesforce.com

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Author: Pivotal Customer