Generative AI is creating incredible new opportunities for marketing. It can help us create content fast, including copy, code, and images. It can tailor that to the unique interests and needs of individuals, at scale. Picture every message personalized to make all your customers feel
understood, done in seconds instead of hours. Generative AI can also
make us more efficient with our workflows and content strategies. For example, you could automate campaigns: no more guesswork in creating your brief, segments, content, or journeys.
Still, you may have questions about how generative AI works and why it matters. As marketers, how do we safely integrate it into our everyday tasks? Where is it headed, and what does it mean for our roles?
At Salesforce, we’re committed to continuously learning about and innovating on generative AI as it evolves and becomes mainstream. We want to help you understand how to use it safely and in a way that protects your brand, employees, and customers. And we want to partner with you to get the most out of AI. That means a 360-degree view of the customer, a trust layer that protects your data and helps your teams use AI with the tools they know and love, and new ways to connect 1:1 with customers.
This article is posted at salesforce.com
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