Today, every product is a digital product and every company is selling a digital experience. Regardless of industry, all businesses are now competing with the digital experiences that have redefined consumer expectations. And the competition is steep.
Hyper-personalization is now the high bar, as customers demand targeted offers, relevant recommendations, and seamless customer service. But bespoke interactions aren’t enough. Experiences must also be intuitive, serving up what users want before they’ve even asked for it.
Included in this Contents
- Generative AI is a seismic shock to experience
- Customer trust is the new currency
- Generative AI opens the door to reinventing employee experience
This article is posted at ibm.com
