We wanted to know, so we went straight to the source and asked.
No surprise, generative AI said a lot is going on — 73% of companies use generative AI in their marketing campaigns, according to Statista. CapGemini says almost 60% of organizations are implementing or exploring the use of generative AI in marketing.
Last week, Accenture announced it’s working with Adobe to develop solutions to “help organizations create personalized content at scale and accelerate the transformation of their content supply chains.” Andreessen Horowitz released research that shocked them about changing attitudes around budgeting and planning for generative AI.
But all that doesn’t really tell us what’s going on with generative AI and marketing. So, instead of refining our prompt, we went to Robert Rose, CMI’s chief strategy advisor, for his take. Read on or watch this video:
Lots of generative AI equals lots of use cases
It can feel like everybody is moving a lot faster with generative AI than you and your brand. But is that the truth?
Well, take a breath. It seems that many use cases exist, but they are not very useful.
An enterprise going to a technology provider with over 500 use cases for the application of any technology is not just useless; it’s counterproductive.
Andreesen Horowitz, better known as A16z, has released research that amazed them — budgets for generative AI are skyrocketing. They found:
- Promising results from generative AI experiments prompted enterprises to increase their budget two to five times higher this year than last.
- Leaders are reallocating AI investments from last year’s “innovation budgets” into more permanent line items in IT, business units, and research and product development.
- Top-down mandates to find and deploy generative AI solutions have been made in the last six months.
OK, let’s take a breath.
A16z is obviously doing some content marketing. It’s made at least 20 generative AI investments, including leading a $400-plus million Series A round for Mistral AI, OpenAI’s European competitor. Of course, A16z evangelizes for generative AI saving the world. They need enterprises to feel the push to spend millions of dollars
