Six years ago, Statista expected the base to grow to 746 million in 2023 and 828 million by 2027. But LinkedIn started 2024 with over 1 billion members, including a 7.5% jump in just the past seven months.
No longer a social platform for digital resumes and networking, LinkedIn’s taken a stronghold as the go-to space online for education, social media marketing, and recruitment, and it won’t slow down any time soon.
In CMI’s most recent research, 84% of B2B marketers say LinkedIn delivers the best value among social media platforms, and 72% increased their presence in the last year.
How are marketers making the most of LinkedIn? We put that question to marketers and agencies using Qwoted’s source network. Their answers — and their positive results — cover everything from little-used longstanding features to its AI-powered lead-gen tool.
These B2B share how they’ve made LinkedIn an integral component of their and clients’ social media strategies.
Revisit forgotten features
Though a long-time feature on LinkedIn, Showcase pages should garner renewed interest from marketers, says Sarah Blocksidge, marketing director of Sixth City Marketing.
Marketers who administer a Company Page can create Showcase pages for that brand. They act like microsites for the main page.
“On Showcase pages, you can do practically everything you do on a normal company page, but you’re able to post more niche content that you may not want to have on your main company page,” Sarah says.
These pages can work well for your business’ different departments, segments, or locations of your business. Sixth City Marketing uses Showcase pages based on its office geography. Meta uses a Showcase page to feature its Meta for Business division.
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