Artificial intelligence (AI) is a topic of huge debate among content creators. It’s been hailed for its efficiency yet critiqued for diluting the human touch in content — not to mention serious concerns around security, privacy, attribution, plagiarism, and more.
Nevertheless, AI is here to stay. But how you decide to leverage this technology — and how much you stand to benefit from its impact — will hinge on your strategic deployment.
AI holds promise in digital strategies, reshaping content governance by automating tasks and enhancing customer experiences at warp speed. In its recent research (registration required), Gartner underscores generative AI’s capacity to produce high-value artifacts, from imagery to copy, but raises questions on its suitability for content creation and ideation.
Still, early adopters attest to AI’s transformative effects on content development and customer engagement; indeed, tech platforms leveraged AI-powered integration for text and image recognition long before ChatGPT and other prompt-based AI tools were introduced.
So, what are the best uses of AI within content marketing workflows, and what considerations should you keep at the top of your mind? Let’s examine a few impactful options.
Accelerating search engine optimization
Elevating your content’s discoverability is pivotal for connecting with your target audience. AI tools can significantly boost your efforts by refining keywords, analyzing rising searches, and crafting compelling meta descriptions. Furthermore, these AI tools offer invaluable assistance in refreshing older content with contemporary SEO-friendly titles, descriptions, and keywords.
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