Understand How Integrated Content, Analytics, and Sales Enablement Drive Revenue and Sales Pipeline Success
Problem Statement:
Why Marketing’s Impact on Sales is Often Hard to Prove
- 80% of content created by marketing goes unused by sales reps.
- Sales and marketing teams often don’t align on what content works or when to use it.
- Marketers struggle with showing the impact of content on the sales funnel, from awareness to purchase and beyond.
This leads to wasted resources and missed opportunities.
Solution Overview:
A Strategy That Aligns Content, Sales, and Analytics
This guide explains how an integrated sales enablement strategy with:
- Content Creation & Optimization
- Data & Analytics
- Technology & Training
Can bridge the gap between marketing and sales, ensuring content is not only created but effectively consumed by prospects at every stage of the buyer journey.
B2B Buyer Insight (Section):
What Do B2B Buyers Really Want?
- 65% of buyers visit vendor websites.
- 39% read 3rd party articles.
- 42% engage with peer reviews.
- 48% rely on analyst reports.
Learn what content types buyers actually consume and how it helps them make purchasing decisions.
This article is posted at bigtincan.com
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