How using customer data and insights can help generate increased marketing ROI
Many consumers are facing unprecedented challenges and macroeconomic factors. The global impact of COVID-19 has driven fundamental changes in their mindsets and behaviors.
The compound effect of these macro factors on consumers’ decision-making? They’ve created the perfect storm.
This e-Book helps customer-facing professionals understand the shifting consumer mindset and build experiences – and offerings – that better resonate with customers.
Included in this e-Book:
- Achieving customer relationship success
- A starter framework for improving customer experiences
- Establishing an effective data foundation with customer data
Resource Sponsored By
