With the advent of the Fourth Industrial Revolution,1 the manufacturing industry is once again going through a period of tremendous change — and opportunity. In the U.S., manufacturers are moving up the value chain and developing complex products with more favorable margins, while simultaneously offering new services built around these products.
This “product-as-a-service” model is beginning to work well for manufacturers who already
have the domain knowledge about how their products can best be used. These manufacturers can now offer end-to-end solutions that include components made by other companies, or they may
work in concert with their distributors to customize offerings for individual customers.
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