Posted in Marketing Social Media Marketing

How Technology Marketers Lead the Way in AI Experimentation

In a 20-minute demo, the sales engineer deftly clicked through the interface, configured a new image set, assigned the metadata, and set the rights-management properties….

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Posted in Marketing Social Media Marketing

How To Find and Include More Underrepresented Voices in Your Content

When women make up so much of your target audience, why does your content marketing focus on quotes from Steve Jobs, Bill Gates, Jeff Bezos,…

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Posted in Marketing Social Media Marketing

How To Build an Impactful Content Dashboard With Google Looker: A Step-by-Step Guide

With so many nuances to content, from distribution to format to the buyer’s journey, you must take a drill-down approach to your analytics. Assess performance…

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Posted in Guide Marketing Social Media Marketing

Crack the LinkedIn Social Media Marketing Code With This Real-World Advice

Six years ago, Statista expected the base to grow to 746 million in 2023 and 828 million by 2027. But LinkedIn started 2024 with over 1 billion…

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